Where Kingston's most discerning women have discovered their signature style for over four decades.
Our story
For over four decades, Gaychel has reigned as Kingston's quintessential fashion destination, transcending the typical retail experience. This intimate boutique has cultivated a devoted following who understand that true style is about connection as much as clothing. Originally established by two pioneering women who nurtured this sartorial gem for 40+ years, Gaychel has blossomed into an essential part of Kingston's cultural fabric. Nestled at 10 Argyle Road, the boutique exudes the warmth of a stylish friend's living room—a space where fashion discoveries and meaningful conversations flow with equal ease. Our thoughtfully curated collections embody the sublime balance between tropical exuberance and refined elegance, with pieces selected to celebrate and enhance the beauty of every woman who steps through our doors, regardless of age or personal style.
Meet Ann Marie Clarke, Managing Director
When Ann Marie Clarke assumed stewardship of Gaychel in 2022, she brought with her not only 15 years of retail expertise from the UK but also a visionary's perspective on the evolution of luxury. As Managing Director, Ann Marie honours the boutique's storied heritage while infusing it with contemporary relevance. Her global fashion intuition, paired with an authentic appreciation for Jamaica's vibrant aesthetic, enables her to orchestrate collections that capture the essence of island sophistication. Under her guidance, Gaychel continues its tradition of personalised shopping experiences while embracing subtle reinvention. Ann Marie's deft touch ensures that while the boutique resonates with modern sensibilities, it maintains the exceptional personal service and community connection that has made it Kingston's most treasured fashion institution for generations.
“In the heart of Kingston stands a boutique that has transcended fashion retail to become a cultural institution.”
- Margaret C., Editor